Search Engine Optimization (SEO) is the process of improving the volume of quality of traffic to a website from search engines via "natural" or un-paid" ("organic" or "algorithmic") search results. (wikipedia.com definition).
What this says is that if a website is better at SEO then it will return better organic than an identical website that isn't as good at SEO. This is very important from individual websites to large corporations. With better organic results there is a smaller need for paid results.
To achieve better SEO on a website there are many different ways to go about doing it. One would be to switch out any links that say "click here" to something more meaningful; like gallery or design studio.
There are many different ways that a website can be optimized, however the search engines area always morphing to stay on the cutting edge. Therefore, putting more money into SEO then paying for search results might not be the best ROI for a business.
Tuesday, November 3, 2009
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